Here is a description of what Pink Friday is. Stay tuned for details of participating businesses at the beginning of November.

Pink Friday is the newest arrival on the holiday shopping event scene, debuting in 2020. The movement is the brainchild of The Boutique Hub — the world’s largest boutique industry community connecting small businesses, ecommerce retailers, wholesalers, and industry services and experts.

Sara Burks, director of education at The Boutique Hub, says the event formed out of “an abundance of need to support small business retailers during an unprecedented time.” Now, it complements Small Business Saturday.

“We believe that shopping small should happen first — before Black Friday and all of the big shopping days of the year,” says Ashley Alderson, CEO of The Boutique Hub, when explaining the Pink Friday event in a video.

That’s why Pink Friday 2024 is Nov. 22, exactly one week before Black Friday. It encourages collaboration among the small boutique community to advance the #shopsmallfirst mindset.